Population intelligence for strategic decisions
Ahoora combines population data with your own data to help your team shape the right strategic decisions for your new service, marketing campaign or program, then simulates how people are likely to respond to each option, so you can choose the one most likely to work.
Real population data, down to the postal code area · Privacy-forward
YOUR DECISION
Where should we focus our marketing campaign?
SIMULATED RESULT
Focus on 9 postal code areas
Where people are most likely to respond
The problem
Most teams have to commit budget before they know how the people they target will respond. The best decisions combine a team's experience and judgment with population data, but bringing the two together is hard.
You learn what worked only once the budget is committed.
Population data, advertising data and your own data rarely sit together, and some of it is hard to access at all.
Turning population data into answers is complex, takes specialists, and can take months.
You can only tell them apart by running each one for real.
How it works
Ahoora brings together population data down to the postal code area, and your own data, so every decision starts from who your consumers really are and where they live.
Ahoora's AI recommends the consumer segments, trade areas, offers, channels and budget most likely to work, with the trade-offs and the source behind every recommendation.
Simulate each strategic decision and how consumers in each trade area will respond, compare them side by side, and choose the strongest, whether you want new customers or want to keep the ones you have.
See what worked and what to test next.
Who it's for
Retailers, automakers, consumer goods brands, real estate, media, utilities, telecoms and financial services. Test new services, marketing campaigns and market entries before you invest: see which consumer segments and trade areas will respond, which offer and channel to use, and where to put your budget.
Municipalities, provincial agencies, Crown corporations and federal departments. Plan programs and public campaigns around the communities you serve: see who a program will reach, where uptake will be strongest, and how to make every dollar of public budget count.
Dealers, franchises, restaurants, specialty retailers, small real estate firms and agencies. Know the neighbourhoods in your trade area, test your next offer or promotion, and spend your marketing budget where it will bring in customers.
Charities and foundations, universities, arts and attractions, business improvement areas, tourism and economic development bodies, and industry associations. Find the donors, members and visitors most likely to respond, test your next fundraising campaign or program, and focus limited budgets where they will do the most good.
Ahoora is in early access. We are working with a first group of early customers in Canada, with more markets to come.
Why Ahoora
Detailed population data down to the postal code area, combined with your own data, so every simulation starts from how people live and spend.
Aggregated data only. No personal information, ever.
See which data each recommendation is based on, and what is a prediction versus a fact.
Every answer shows its sources, its assumptions and what's missing.
News and events
Isaac Adejuwon, Ahoora's co-founder, opened the main stage at Nrth Festival (formerly Elevate), one of Canada's largest tech and innovation festivals, and shared the story behind Ahoora.
Read on LinkedIn →Early access
Ahoora is already working with a first group of early customers, and we are now opening it to more teams. Sign up to see how it brings the data together, recommends a strategy and simulates how people are likely to respond, shown on an illustrative example. Teams that join now get priority access, help shape the product, and receive early pricing.
