Ahoora Privacy Policy

We at Ahoora (together with Metrics Flow Inc., "we", "our" or "us") respect your privacy and are strongly committed to securing any information we obtain from you. This Privacy Policy describes our practices with respect to Personal Information we collect when you use our website, applications, and services (collectively, "Services").

The Website and Ahoora's artificial intelligence platform (the "Ahoora AI Platform") are intended exclusively for marketers in their business capacity. We do not offer products or services for use by individuals for their personal, family, or household purposes. Accordingly, we treat all personal information we collect in connection with the Website as pertaining to individuals in their capacities as representatives of the relevant business and not their individual personal capacities.

1. Personal information we collect

We collect personal information relating to you ("Personal Information") as follows:

Personal information you provide:

We collect Personal Information if you create an account to use our Services or communicate with us as follows:

• Account Information: When you create an account with us, we will collect information associated with your account, including your name, contact information, account credentials, payment card information, and transaction history, (collectively, "Account Information").
• User Content: When you use our Services, we collect Personal Information that is included in the input, file uploads, or feedback that you provide to our Services ("Content").
• Communication Information: If you communicate with us, we collect your name, contact information, and the contents of any messages you send ("Communication Information").
• Social Media Information: We have pages on social media sites like Instagram, Facebook, Medium, Twitter, YouTube, and LinkedIn. When you interact with our social media pages, we will collect Personal Information that you elect to provide to us, such as your contact details (collectively, "Social Information"). In addition, the companies that host our social media pages may provide us with aggregate information and analytics about our social media activity.
• Other Information You Provide: We collect other information that you may provide to us, such as when you participate in our events or surveys or provide us with information to establish your identity (collectively, "Other Information You Provide").

Personal information we receive automatically from your use of the Services:

When you visit, use, or interact with the Services, we receive the following information about your visit, use, or interactions ("Technical Information"):

• Log Data: Information that your browser or device automatically sends when you use our Services. Log data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interact with our Services.
• Usage Data: We may automatically collect information about your use of the Services, such as the types of content that you view or engage with, the features you use and the actions you take, as well as your time zone, country, the dates and times of access, user agent and version, type of computer or mobile device, and your computer connection.
• Device Information: Includes name of the device, operating system, device identifiers, and browser you are using. Information collected may depend on the type of device you use and its settings.
• Cookies: We use cookies to operate and administer our Services, and improve your experience. A "cookie" is a piece of information sent to your browser by a website you visit. You can set your browser to accept all cookies, to reject all cookies, or to notify you whenever a cookie is offered so that you can decide each time whether to accept it. However, refusing a cookie may in some cases preclude you from using, or negatively affect the display or function of, a website or certain areas or features of a website.
• Analytics: We may use a variety of online analytics products that use cookies to help us analyze how users use our Services and enhance your experience when you use the Services.

2. How we use personal information

We may use Personal Information for the following purposes:

• To provide, administer, maintain and/or analyze the Services;
• To improve our Services and conduct research;
• To communicate with you, including to send you information about our Services and events;
• To develop new programs and services;
• To prevent fraud, criminal activity, or misuses of our Services, and to protect the security of our IT systems, architecture, and networks;
• To carry out business transfers; and
• To comply with legal obligations and legal processes and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.

Aggregated or de-identified information. We may aggregate or de-identify Personal Information so that it may no longer be used to identify you and use such information to analyze the effectiveness of our Services, to improve and add features to our Services, to conduct research and for other similar purposes. In addition, from time to time, we may analyze the general behavior and characteristics of users of our Services and share aggregated information like general user statistics with third parties, publish such aggregated information or make such aggregated information generally available. We may collect aggregated information through the Services, through cookies, and through other means described in this Privacy Policy. We will maintain and use de-identified information in anonymous or de-identified form and we will not attempt to reidentify the information, unless required by law.

As noted above, we may use Content you provide us to improve our Services, for example to train the models that power Ahoora.

3. Disclosure of personal information

We do not sell your Personal Information. In certain circumstances we may share your Personal Information with third parties without further notice to you, unless required by the law, as set forth below:

• Vendors and Service Providers: To assist us in meeting business operations needs and to perform certain services and functions, we may share Personal Information with vendors and service providers, including providers of hosting services, cloud services, and other information technology services providers, event management services, email communication software and email newsletter services, advertising and marketing services, and web analytics services. Pursuant to our instructions, these parties will access, process, or store Personal Information in the course of performing their duties to us.
• Business Transfers: If we are involved in strategic transactions, reorganization, bankruptcy, receivership, or transition of service to another provider (collectively, a "Transaction"), your Personal Information and other information may be shared in the diligence process with counterparties and others assisting with the Transaction and transferred to a successor or affiliate as part of that Transaction along with other assets.
• Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, including to meet national security or law enforcement requirements, (ii) protect and defend our rights or property, (iii) prevent fraud, (iv) act in urgent circumstances to protect the personal safety of users of the Services, or the public, or (v) protect against legal liability.
• Affiliates: We may share Personal Information with our affiliates, meaning an entity that controls, is controlled by, or is under common control with Ahoora. Our affiliates may use the Personal Information we share in a manner consistent with this Privacy Policy.

4. Your rights

Depending on location, individuals may have certain statutory rights in relation to their Personal Information. For example, you may have the right to:

• Access your Personal Information.
• Delete your Personal Information.
• Correct or update your Personal Information.
• Transfer your Personal Information elsewhere.
• Withdraw your consent to the processing of your Personal Information where we rely on consent as the legal basis for processing.
• Object to or restrict the processing of your Personal Information where we rely on legitimate interests as the legal basis for processing.

You can exercise some of these rights through your Ahoora account. If you are unable to exercise your rights through your account, please contact us at info@metricsflow.com.

5. California residents

This section provides additional information for California residents under the California Consumer Privacy Act ("CCPA").

Categories of Personal Information Collected and Disclosed. The following chart details which categories of Personal Information about California residents we have collected and disclosed for our business purposes in the past 12 months:

6. Links to other websites

The Service may contain links to other websites not operated or controlled by Ahoora, including social media services ("Third Party Sites"). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.

7. Security

We implement commercially reasonable technical, administrative, and organizational measures to protect Personal Information both online and offline from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via the Services or e-mail. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third party websites.

8. Children

Our Service is not directed to children who are under the age of 18 (or other age as required by local law). Ahoora does not knowingly collect Personal Information from children under the age of 18 (or other age as required by local law). If you have reason to believe that a child under the age of 18 (or other age as required by local law) has provided Personal Information to Ahoora through the Service please email us at info@metricsflow.com and we will endeavor to delete that information from our databases.

9. Changes to the privacy policy

We may change this Privacy Policy at any time. When we do we will post an updated version on this page, unless another type of notice is required by applicable law. By continuing to use our Service or providing us with Personal Information after we have posted an updated Privacy Policy, or notified you by other means, you consent to the revised Privacy Policy.

10. International users

By using our Service, you understand and acknowledge that your Personal Information will be transferred from your location to our facilities and servers in the United States.

11. How to contact us

Please contact info@metricsflow.com if you have any questions or concerns not already addressed in this Privacy Policy.